Youngistan RanbirÂs Game!
- IndiaGlitz, [Friday,March 26 2010]
Ranbir: This is my Pepsi! |
ÂYoungsters + Hindustan = Youngistan and who else fits the bill than Mr. Ranbir Kapoor, the Âyouth-throb of India. Find out what heÂs game for now!
Ranbir Kapoor, the current endorser of PepsiÂs new mantra  Youngistan, will now play in PepsiÂs new marketing strategy. Along with the Game Master, Sanjay Dutt!
Yes, we will all see Sanjay in a new avatar as The Game Master, in a totally hyper costume and a wily get-up. Sanjay and Ranbir will face each other in a ÂGame that is supposedly interesting and mind challenging.
About the concept: ÂThe Game is set in a fantasy world with all the action taking place in a castle owned by the Game Master. Sanjay challenges Ranbir to get his Pepsi from his lair after solving mind boggling challenges.
ÂThe Game would be played over five ads and audience can participate in it by helping Ranbir win the challenge through SMS, which in return will bring back prize money of Rs.5,000,000 to a consistent performer.
While feeling excited about The Game, Ranbir thought Youngistan ka Wow will emerge as a hit, and will be a revolutionary game. Let us all hope the same!
Whatever is the game, its the money, that's gotta be won! (Wink)